Pulse is my direct line to independent music creators — part newsletter, part resource drop, part personal brain-dump. It’s where I share real tools, tips, and behind-the-scenes insights from my journey building a brand, landing syncs, and working with artists.

I’ve learned most of it the hard way, so Pulse is my way for me to pass on what I've learned — from one creator, who's still navigating the game, to you.

I started producing in 2010, uploading beats to YouTube that blended my love for hip-hop and cinematic sound. Since then, I’ve licensed beats to tens of thousands of artists, produced music that’s earned over a billion streams, and collaborated on projects with studios like Sony Pictures, Disney, Universal, and Netflix, as well as brands like the NFL, NBA, Red Bull, Audi, Skechers, and more.

No matter where this takes me, I’m still learning, still evolving, and always pushing to do better.